Time to Change places people with lived experience of mental health problems at the absolute heart of its anti-stigma campaign. The Lived Experience Advisory Panel (LEAP) guides the entire programme, ensuring that those directly affected shape strategy, messaging, and direction. Hundreds of Time to…
Expertise: Anti-stigma, Mental Health Awareness, Lived Experience, Community Campaigning, Employer Engagement, Schools Programme
Time to Change was England's largest anti-stigma mental health campaign, run as a partnership between Mind and Rethink Mental Illness, operating from 2007 to 2021. Funded by the Big Lottery Fund and Comic Relief, the campaign reached millions of people across England, aiming to reduce discrimination experienced by people with mental health problems. It mobilised thousands of Champions, hundreds of employer pledges, and thousands of schools. Based in London, the campaign achieved measurable reductions in stigma and improvements in public attitudes towards mental health.