India - ON PURPOSE has secured the PR and strategic communications mandate for the India Mental Health Alliance (IMHA)

India - ON PURPOSE has secured the PR and strategic communications mandate for the India Mental Health Alliance (IMHA), a pivotal move to elevate lived experience in India's mental health landscape. This partnership underscores IMHA's commitment to experiential expertise as a cornerstone of change. Founded in 2023, IMHA unites over 250 members - including collectives of lived experience experts, professionals, funders, and academics - to drive capacity building, collaboration, and equity in mental health care. ON PURPOSE will amplify IMHA's voice through media relations, event visibility, and thought leadership, positioning lived experience experts as essential partners in reimagining accessible, inclusive support systems. A powerful step toward systemic impact, showing how experiential knowledge fuels collective action.